Amazon Ads
Vertical
Digiday
Project
Branded Content Article (Custom Article)
Main role
Writer, Editor, Producer
Date
03/18/2026
I worked with Amazon Ads to create this article, highlighting the company's recent MCP server open beta launch. The launch tied into the popularity of AI agents and AI/LLM usage, while explaining how the protocol connects these siloed systems.
I coordinated with Digiday's in-house designer to create this bespoke graphic, ensuring it aligned with Amazon's strict requirements and updated style.
Vertical
Digiday
Project
Long-Form Research Report
Main role
Writer, Editor, Producer
Date
08/28/2025
This report explores how brands and agencies engage with local streaming TV advertising. Digiday and Amazon Ads surveyed brands and agencies to understand the strategies employed, challenges encountered — plans to overcome them — and what's in store for the future.
I worked with Amazon Ads to develop the survey, send it, and promote it to brands and agencies. After that, it was in the field for about 30 days; I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that aligned with Amazon's specific guidelines and requirements.
Vertical
Digiday
Project
Sponsored Byline
Main role
Editor, Producer
Date
01/15/2025
I edited this article for Amazon Ads, helping to narrow the focus to updating full-funnel marketing for the modern age.
Vertical
Digiday
Project
Sponsored Byline
Main role
Editor, Producer
Date
08/22/2024
I edited this article for Amazon Ads, strengthening the focus on how programmatic advertising is evolving and how advertisers can best future-proof their strategies.
Vertical
Digiday
Project
Branded Content Article (Custom Article)
Main role
Writer, Editor, Producer
Date
08/22/2024
I worked with Amazon Ads to create this article, focusing on the popularity of video and streaming content and how advertisers can best capitalize on the attention such content commands.
I coordinated with Digiday's in-house designer to create this bespoke graphic, ensuring it aligned with Amazon's strict requirements and style.
Vertical
Digiday
Project
Sponsored Byline
Main role
Editor, Producer
Date
10/10/2024
I edited this article for Amazon Ads, strengthening the narrative that the DSPs marketers were using at the time weren't up to snuff and what teams should be looking for instead.
Vertical
Digiday
Project
Short-Form Report
Main role
Writer, Editor, Producer
Date
12/10/2024
This report explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation, and optimize ad creatives.
I worked with Amazon Ads to develop an outline, interviewed SMEs, and coordinated with Digiday's internal design team to create bespoke graphics that aligned with Amazon's specific guidelines and requirements, eventually creating this guide.
Vertical
Digiday
Project
Long-Form Research Report
Main role
Writer, Editor, Producer
Date
04/10/2023
This report unpacks how brands and agencies are addressing changing consumer behaviors, industry shifts, and measurement challenges now and in the future. Digiday and Amazon Ads surveyed more than 110 brands, agencies, and other organizations to understand how marketers approached omnichannel strategies, spend, measurement and more.
I worked with Amazon Ads to develop the survey, send it, and promote it to brands and agencies. After that, it was in the field for about 30 days; I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that aligned with Amazon's specific guidelines and requirements.
Vertical
Glossy
Project
Branded Content Article (Custom Article)
Main role
Writer, Editor, Producer
Date
11/17/2022
I worked with Amazon Ads to create this article, weaving in some statistics from a recently commissioned Kantar survey that highlighted an increase in brand-agnostic shopping behavior.
Vertical
Glossy
Project
Branded Content Article (Custom Article)
Main role
Writer, Editor, Producer
Date
07/15/2022
I worked with Amazon Ads to create this article, focusing on the premium skincare category and Amazon's increasing share of that market.
I coordinated with Digiday's in-house designer to create this bespoke graphic, ensuring it aligned with Amazon's strict requirements and style.
Vertical
Glossy
Project
Branded Content Article (Custom Article)
Main role
Writer, Editor, Producer
Date
07/01/2022
I worked with Amazon Ads to create this article, focusing on how brands and advertisers can reach mass beauty consumers in more meaningful ways. The piece features statistics that highlight the enormity of this slice of the beauty market and its connection to various Amazon-specific segments.
