Videos
This page contains a selection of videos I worked on while at Digiday Media. I worked with Digiday's in-house design team to create the graphics, serving as the go-between to facilitate graphic and video edits, while spearheading the script development process. I also created the social media copy to promote each video.
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Digiday
Client
The Weather Company
Project
Custom Video
Main role
Writer, Producer (Audio, Graphical Direction, Conducted Interviews)
Date
01/27/2026
This custom video accompanies The Weather Company's WTF guide and uses/reimagines some of the report's graphics. This interview-style video features three experts from The Weather Company as they highlight key questions about what weather targeting is and how to get started.
I conducted the interviews, storyboarded the layout (including developing the script), recorded and edited the voiceover, and coordinated with our internal design team regarding formatting the question cards and title screens. A fellow coworker edited the video itself.
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Modern Retail
Client
PebblePost
Project
Video
Main role
Writer, Producer (Audio, Graphical Direction, Conducted Interviews)
Date
11/28/2023
This custom video accompanies the Unpacked guide for PebblePost and uses interview material that may not have made it into the report. This interview-style video focuses on three voices from PebblePost as they answer a few questions to help marketers understand how programmatic direct mail isn't the foreign concept they might think it is and how easily they can incorporate it into their current strategies.
I conducted the interviews, developed the script, storyboarded the layout, recorded and edited the voiceover, and provided direction to our internal design team regarding formatting the question cards and title screens. A fellow coworker edited the video itself.
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Digiday
Client
Best Buy Ads
Project
Custom Video
Main role
Writer, Producer (Audio, Graphical Direction, Conducted Interviews)
Date
05/01/2023
This custom video was created to accompany a State of the Industry report written for Best Buy Ads and highlights some of the key statistics/findings from the survey in a more visual format. This dives into how marketers are grappling with standardized metrics, measurements and insights, adjusting budgets, adopting new technologies, and adapting to the evolving retail media landscape.
I wrote the report this video is based on, storyboarded the layout and developed the script, recorded and edited the voiceover, and coordinated with a freelance animator to create the visuals. A fellow coworker conducted the final edit, where background music was added.
