PebblePost

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
04/07/2026

I edited this article for PebblePost, which focuses on improving CTV reporting and attribution to justify spend and satisfy CFOs' increased budget scrutiny. 

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
10/17/2024

I edited this article for PebblePost, ensuring its content was distinct from the company's previous report while highlighting how programmatic direct mail helps marketers expand their customer base. 

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Modern Retail

Project
Video

Main role
Writer, Producer (Audio, Graphical Direction, Conducted Interviews)

Date
11/28/2023

This custom video was created to accompany the Unpacked guide and uses some of the interview material that may not have made it into the report itself. This video uses an interview style, centering on three voices from PebblePost answering a few questions to help marketers understand how programmatic direct mail isn't the foreign concept they might think it is and how easily they can incorporate it into their current strategies. 

I conducted the interviews, storyboarded the layout, recorded and edited the voiceover, and provided direction to our internal design team regarding formatting the question cards and title screens. A fellow coworker edited the video itself. 

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Modern Retail

Project
Long-Form Custom Report

Main role
Writer, Editor, Producer

Date
10/17/2023

I created this report for PebblePost to explore programmatic direct mail and help the company establish itself in the market and with Digiday/Modern Retail's audience. The Unpacked series is the WTF series for Modern Retail and Glossy -- explainer guides that dive deep into an unknown or misunderstood topic, technology, or concept. 

I coordinated with Digiday Media's in-house designer to create the bespoke graphics for this report, blending Modern Retail and PebblePost's styles.