Miscellaneous Reports
This page contains a selection of reports and videos I worked on while at Digiday Media. I worked with Digiday's in-house design team to create the accompanying graphics for all of these reports and videos. I also created the promotional social media copy and dedicated emails for each report.
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Digiday
Client
Optable
Project
Long-Form Research Report
Main role
Writer, Editor, Producer
Date
05/13/2026
This report examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium -- from investment and readiness to barriers and impact.
I worked with Optable to develop a survey, send it, and promote it to publishers, advertisers, brands, and retailers. After that was in the field for about 30 days, I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that blended Digiday's style with the sponsor's (Optable, in this case).
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Modern Retail
Client
SheerID
Project
Long-Form Report
Main role
Writer, Editor, Producer
Date
04/16/2026
This report explores how loyalty is no longer earned through rewards alone; it's built through relevance, transparency, and sustained commitment to understanding customers over time.
This piece has gone through a few iterations and A/B tests, mostly surrounding the title and social promotion, to test what language would best resonate with the Modern Retail audience.
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Digiday
Client
The Weather Company
Project
Long-Form Report
Main role
Writer, Editor, Producer
Date
12/03/2025
This report dives into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings, and how advertisers across industries can maximize its effectiveness.
I worked with our internal design team to create the bespoke images for this guide, blending Digiday Media's style with the client's (in this case, The Weather Company).
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Digiday
Client
The Weather Company
Project
Custom Video
Main role
Writer, Producer (Audio, Graphical Direction, Conducted Interviews)
Date
01/27/2026
This custom video was created to accompany the WTF guide and uses/reimagines some of the report's graphics. This video uses an interview style, centering on three experts from The Weather Company as they address several key questions about what weather targeting is and how to get started.
I conducted the interviews, storyboarded the layout, recorded and edited the voiceover, and coordinated with our internal design team regarding formatting the question cards and title screens. A fellow coworker edited the video itself.
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Digiday
Client
Dstillery
Project
Long-Form Report
Main role
Writer, Editor, Producer
Date
12/01/2025
I wrote this WTF guide for Dstillery, which dives into what multimodal AI is, how it can be used, and how it can solve current and future challenges for advertisers.
I worked with our internal design team to create the bespoke images for this guide, blending Digiday Media's style with the client's (in this case, Dstillery).
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Digiday
Client
Marigold
Project
Long-Form Research Report
Main role
Writer, Editor, Producer
Date
12/01/2025
I wrote this State of the Industry Report for Marigold, which shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face to how teams successfully overcome them.
I worked with Marigold to develop a survey, send it, and promote it to publishers. After it was in the field for about 30 days, I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that blended Digiday's style with the sponsor's (Marigold, in this case).
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Digiday
Client
Warner Bros. Discovery
Project
Long-Form Research Report
Main role
Writer, Editor, Producer
Date
04/30/2025
I wrote this State of the Industry Report for Warner Bros. Discovery, which explores how marketers, retailers, and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction.
I developed the survey with Warner Bros. Discovery, then worked to ensure it was promoted properly to marketers, retailers, brands, and agencies. After it was in the field for about 30 days, I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that blended Digiday's style with the sponsor's (Warner Bros. Discovery, in this case).
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Digiday
Client
Locality
Project
Long-Form Research Report
Main role
Writer, Editor, Producer
Date
10/30/2024
I wrote this State of the Industry Report for Locality, which dives into how brands, agencies, and media buyers are engaging with local advertising across CTV, streaming, and broadcast TV, and how their allocations have shifted.
I developed the survey with Locality, then worked to ensure it was properly promoted to brands, agencies, and media buyers. After it was in the field for about 30 days, I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that blended Digiday's style with the sponsor's (Locality, in this case).
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Digiday
Client
StackAdapt
Project
Long-Form Report
Main role
Writer, Editor, Producer
Date
08/01/2023
I wrote this WTF guide for StackAdapt, which dives into what IGA means, what it looks like, and how agency teams can best leverage this lucrative strategy to reach new audiences, explore new creative approaches, and bring customers further into the funnel for conversions and positive campaign outcomes across their client set.
I worked with our internal design team to create the bespoke images for this guide, blending Digiday Media's style with the client's (in this case, StackAdapt).
