Activision Blizzard Media
I worked with Activision Blizzard Media over 2024-2025 on a byline series and a social media campaign to promote new research and make gaming advertising more mainstream.
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Digiday
Project
Sponsored Byline
Main role
Editor, Producer
Date
12/09/2025
I edited this article for Activision, strengthening the narrative that gaming is a mass-reaching entertainment channel, rather than a demographic.
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Digiday
Project
Sponsored Byline
Main role
Editor, Producer
Date
06/26/2025
I edited this article for Activision, reinforcing the narrative that gaming is mainstream and that non-endemic brands miss out by not advertising in these spaces.
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Digiday
Project
Sponsored Byline
Main role
Editor, Producer
Date
10/24/2024
I edited this article for Activision, highlighting how gaming and gaming advertising help brands win the ever-desirable attention game.
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Digiday
Project
Social Media Campaign
Main role
Writer, Editor, Producer
Date
10/24/2024
This is a two-part social campaign (two sets of three bespoke social cards) for Activision Blizzard Media, published organically over one week, followed by additional paid boosts if needed/desired.
I worked with Digiday Media's in-house designer to create bespoke graphics that blended Digiday's and Activision Blizzard Media's styles.
The social campaign promoted the following guides from the company:
Part 1: The many ways we play: A new view of game players
Part 2: Play it forward: How gaming immersion unlocks player attention