PubMatic

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
11/18/2025

I edited this article for PubMatic, highlighting the shift in digital advertising at the time, driven by AI and decades of fragmentation. 

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
10/14/2025

I edited this article for PubMatic amid the generative AI boom. This piece explores a topic that wasn't discussed as widely during the height of AI's impact on web traffic: the advertising opportunity. 

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
11/20/2024

I edited this article for PubMatic, which expanded on the state of the industry report I created for them in September 2024. This piece focused on how marketers reinvented performance marketing to flatten the sales funnel. 

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
04/29/2024

I edited this article for PubMatic when Google was still in the midst of deprecating third-party cookies, and Google Privacy Sandbox was a top part of publishers' solutions. This piece focuses on what publishers can do given addressability shifts, beyond just utilizing first-party data. 

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Digiday

Project
Long-Form, Custom Research Report

Main role
Writer, Editor, Producer

Date
09/23/2024

This report dives into how marketers are adjusting their performance marketing strategies and allocating resources outside of walled gardens for success now and in the future. 

I worked with PubMatic to develop a survey, send it, and promote it to publishers. After that was in the field for about 30 days, I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that blended Digiday's style with the sponsor's (PubMatic, in this case).