Blis

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
06/18/2026

I edited this article for Blis (now a part of T-Mobile Advertising Solutions), focusing on the signal advertisers are overlooking amid the ongoing signal loss discussion: carrier data. 

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
08/08/2025

I edited this article for Blis, focusing on CTV's growth and challenges, highlighting how advertisers can unlock the channel's full potential. 

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
12/09/2024

I edited this article for Blis, building off of the WTF guide to highlight the methods and approaches not working so well and what's more promising. 

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Digiday

Project
Long-Form Report

Main role
Writer, Editor, Producer

Date
12/05/2024

I created this WTF explainer guide for Blis, which explores how geo-based omnichannel measurement works, what it looks like and its benefits for advertisers.

This piece includes bespoke graphics, which I worked with our internal design team to create - blending Digiday's style with the client's (in this case, Blis'). 

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Digiday

Project
Sponsored Byline

Main role
Editor, Producer

Date
10/08/2024

I edited this article for Blis, highlighting the impact that having less access to personal data has on measurement, which is less discussed than the impact on planning and targeting.