Arc XP/Washington Post
I worked with Arc XP (a division of The Washington Post) from 2021 through 2026, creating long-form research reports and short-form tactical guides from scratch.
Client
Arc XP
Vertical
Digiday
Project
State of the Industry Report
Main role
Writer, Editor, Producer
Date
06/04/2025
This report explores how publishers are incorporating AI into their newsrooms beyond the typical workplace efficiency avenues, how far they've gotten with those implementations, the challenges they've encountered, and how they're overcoming them.
I worked with Arc XP to develop a survey, send it, and promote it to publishers. After that was in the field for about 30 days, I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that blended Digiday's style with the sponsor's (Arc XP, in this case).
Client
The Washington Post
Vertical
Digiday
Project
Sponsored Byline
Main role
Editor, Producer
Date
10/16/2024
I edited this article for The Washington Post, focusing on the importance of advertising within news environments and how not doing so means missing out on a huge chunk of consumers.
Client
Arc XP
Vertical
Digiday
Project
State of the Industry Report
Main role
Writer, Editor, Producer
Date
03/25/2024
This report explores how publishers are affected by search and referral traffic, the traffic changes they've experienced in the past year, and what they expect will happen in 2024. Digiday and Arc XP surveyed 115 publishers to understand how these traffic shifts are affecting them and the steps they're taking to address challenges.
I worked with Arc XP to develop the survey, send, and promote it to publishers. After that was in the field for about 30 days, I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics.
This piece served as a test case for a new graphic style and a new report format - moving from downloadable PDFs to scrollable, on-site experiences where we could include interactive graphics and GIFs that weren't possible with PDFs. Additionally, this format was much more mobile-friendly.
Client
Arc XP
Vertical
Digiday
Project
State of the Industry Report
Main role
Writer, Editor, Producer
Date
03/15/2023 (reposted in new format 01/21/2024)
As media companies look to engage younger audiences, Digiday and Arc XP surveyed more than 100 publishers and over 100 Gen Z and young millennial consumers to understand the tactics publishers use to attract these generations and how well those efforts match up with these audiences' preferences.
I worked with Arc XP to develop the surveys, then send and promote them to publishers and consumers. After that was in the field for about 30 days, I analyzed the raw data, interviewed SMEs, and worked with our internal design team to create bespoke graphics that blended Digiday's style with the sponsor's (Arc XP, in this case).
This was a unique report style, as our custom/sponsored content doesn't generally survey consumers. This went over very well with the client and our audience. As we moved to publishing on-site reports instead of downloadable PDFs, this was one of the initial test pages, later made available ungated to help showcase the format's popularity and the client's success.
Client
Arc XP
Vertical
Digiday
Project
Tactical Report
Main role
Writer, Editor, Producer
Date
01/10/2022
This guide helps non-technical teams better understand Core Web Vitals and their site's performance scores by breaking down each metric and highlighting the essential steps media companies are taking to improve their scores and ultimately deliver a better user experience.
Client
Arc XP
Vertical
Digiday
Project
Tactical Report
Main role
Writer, Editor, Producer
Date
10/27/2021
This report unpacks the tactics needed to navigate customer acquisition and retention challenges within the subscription space. This also highlights the essential steps every publisher should take to maximize their efforts and stand out in a crowded subscription space.
Client
Arc XP
Vertical
Digiday
Project
Tactical Report
Main role
Writer, Editor, Producer
Date
09/24/2021
This report details the essential steps necessary for assessing and addressing a move to headless commerce. It also highlights the important considerations brands should keep in mind when making the switch from more monolithic platforms.
